How Penny Works

We often hear, to start a business requires lots of money.
And after the business started, we need even more money just to survive.
And when we see how some business grow so much bigger, it is about money again.

Raising funds in your entrepreneurship journey need not be a mystical process.

Start with Penny as we help secure the financial resources for your business or venture needs.



Online Process

With a smart phone, submit your fundraising proposal and supporting documents in under 5 minutes. It is online, you can do it anywhere and anytime.

Step 2


Our team want to know the story behind each and every proposal. We will then work closely with you where we will gather and prepare any additional information needed for a fair and stringent assessment.

Step 3


Based on the assessment done, the deal will then be matched with the right investors based on risk, return and other investment preference. Penny Platform allows for seamless and efficient capital matching.

Step 4

Closing & Follow-up

Upon financial closing, we will continue to ensure smooth investment flow as well as project execution.

Deal Size

US$ 50K
USD$ 30 million


Up to 7 years



Investment Structure

New Venture

Venture deal or venture lending is a type of debt financing provided to fund working capital or capital expenses, such as purchasing equipment.

Project Financing

Project financing is a loan structure that relies primarily on the project’s cash flow for repayment, with the project’s assets, rights and interests held as secondary collateral. Project finance is especially attractive to the private sector because companies can fund major projects off-balance-sheet.

Trade Financing

Trade finance signifies financing for trade, and it concerns both domestic and international trade transactions. A trade transaction requires a seller of goods and services as well as a buyer. Various intermediaries such as banks and financial institutions can facilitate these transactions by financing the trade.


Equity financing is the process of raising capital through the sale of shares in an enterprise. Equity financing essentially refers to the sale of an ownership interest to raise funds for business purposes.

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Disclaimer - By accessing this website, you agree to be bound by our Terms of Use and Privacy Policy. This website has been prepared by Penny solely for information only. The delivery and contents of this website do not constitute a recommendation, offer or solicitation to enter into any contract or agreement to provide any investment services, or to apply for, or buy any securities, to effect or conclude any transaction of any kind whatsoever in any jurisdiction to any person to whom it is unlawful to make such an invitation or solicitation in such jurisdiction. Penny and its associates shall not be liable for any loss whatsoever arising from any use of the information in this website. Investing in unlisted businesses or new ventures or projects is high risk / high return investment strategy and carries significant risks including illiquidity, loss of capital, rarity of dividends and dilution. It should only form part of a balanced investment portfolio and is targeted at investors who are sufficiently sophisticated to understand the risks involved and are capable of making their own investment decisions. Penny reserves all copyright on this website and its contents may not be reproduced or redistributed to any other person | © 2019 Penny

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